Jesse Clasen
Marketing Manager
Marketing Manager with 5+ years leading go-to-market strategy, integrated campaigns, and demand generation in healthcare and health tech.Nearly a decade in patient care informs my understanding of clinical workflows and decision-making — ensuring marketing is accurate, credible for providers and healthcare leaders, and grounded in real clinical and operational dynamics.Trained writer (University of Pennsylvania writing certificates). I build and execute full-funnel B2B campaigns across blogs, white papers, events (webinars, trade shows), sales collateral (pitch decks, sell sheets), video, email, websites, and social and paid content. Strong marketing starts with sharp questions and clear language.I’m an early adopter of AI in marketing workflows — using it to accelerate research and execution while keeping strategy, positioning, and messaging fully human-led. I most enjoy building structure in fast-moving environments and moving initiatives from strategy to execution.Core Strengths
*Go-to-Market Strategy & Integrated Campaigns
*B2B Demand Generation (Healthcare/Health Tech)
*Content Strategy & Messaging
*Healthcare Executive & Provider Audiences
*Sales Enablement & Lifecycle Campaigns
*AI-Assisted Workflow DesignCareer Highlights
*Influenced $3.9M in pipeline through multi-channel campaigns
*Achieved 300% LinkedIn audience growth for a healthcare brand
*Built and scaled an 80K+ clinician newsletter, driving engagement and lead generationSeeking: Marketing Manager or Senior Marketing Manager roles in healthcare, health tech, or life sciences.
Career Timeline
Recommendations
Jesse is a marketing superstar! She and I worked together to define an event brand's value proposition, and I was immediately impressed by her leadership. When designing the strategy and roadmap, she was a thought leader and developed an effective campaign that resonated with the audience. During the project, we had to get input from various stakeholders, and Jesse has a remarkable talent for building strong, lasting relationships with internal and external teams.
Suzanne Olson, CCXP, CPXP
Chief Executive Officer at Brilliant Workplaces
Jesse is a dynamic, action-oriented leader who consistently sees the bigger picture, making her an invaluable asset to any team. A natural writer with deep marketing expertise, she approaches every project with thorough preparation and conviction, always eager to overdeliver—and her work reflects it. But what truly sets Jesse apart are her exceptional organizational skills and her love of learning. She thrives in complex, multi-dimensional roles and projects - diving in with enthusiasm and excelling at managing multiple moving parts.
Julia DePasquale
Julia Rose Consulting
portfolio
Website Copy & Content
InteCare
Credentialing & Enrollment Services
Newristics
Pharma Market Research Firm
InteCare
Credentialing & Enrollment Services
InteCare
Veteran Services
Newristics
Pharma Market Research Firm
Newristics
Pharma Market Research Firm
Email Copy
InteCare
Credentialing & Enrollment Services
InteCare
Credentialing & Enrollment Services
InteCare
Credentialing & Enrollment Services
Social Media Copy
Newristics
Pharma Market Research Firm
InteCare
Credentialing & Enrollment Services
InteCare
Credentialing & Enrollment Services
Case Studies, Infographics & Print
InteCare
Credentialing & Enrollment Services
InteCare
Credentialing & Enrollment Services
InteCare
Credentialing & Enrollment Services
Case studies
Healthcare Nonprofit
3 verticals with unrelated business activities
The struggle: Confusing messaging for their different audiences.The work: I collaborated with leadership and worked through the 7-part StoryBrand messaging framework.The result: Brand message guide and website copy to integrate different verticals and funnel traffic to the right service page.
Leading Pharma Market Research Firm
Led copywriting of large behavioral sciences e-learning platform
The struggle: Over 1 year later, the project was incomplete and the project manager had left the company.The work: I managed lean team of 5+ marketers, tracking progress, checking in, and offering support to continue moving the needle forward.The result: Copy completed and delivered to web team in under 3 months.
Recommendations
Jesse is an excellent resource for B.I.G. She is highly organized and self-directed. Since hiring Jesse, she has swooped in and tackled tasks from complex back-end administration to refreshing email templates to a complete rebranding strategy. It has been a relief knowing our back-end is taken care of and we have an exciting new brand strategy to roll out.
Tara Gilvar
Chief Executive Officer at B.I.G.
Jesse has been fantastic for us! She stepped in and began making changes to our messaging and within a matter of a week or two I was setting aside times for demo's and sending out proposals! Her energy and enthusiasm is contagious and it shows in her work. From our website to social media to working with us on the sales cycle it has all been incredible!
Kimberly Gray McDaniel, SC.D.
Chief Executive Officer at InteCare