Jesse Clasen

Experienced Marketing Professional

As a savvy digital marketer and copywriter with 8+ years of patient-facing healthcare experience, I understand first-hand the unique challenges healthcare organizations and systems face in providing quality healthcare and optimal outcomes. I help healthcare clients communicate their value proposition, engage their target audience, and achieve their business goals through content marketing, B2B copywriting, email marketing, and social media marketing.I've successfully developed and executed marketing plans, campaigns, and assets for healthcare clients, including InteCare, Inc., and Newristics, leveraging my unique understanding of the medical industry, behavioral science, and the best practices of online and offline channels. I've also managed and supported lean teams of marketers, vendors, and contractors, delivering high-quality results within budget and timeline.I’m passionate about innovative solutions that streamline internal administrative processes and ease communication between stakeholders, as I’ve seen first-hand the difference this can make not only within an organization, and for patients, but in the healthcare industry overall.

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portfolio

Website Copy & Content

Email Copy

Social Media Copy

Case Studies, Infographics & Print

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Case studies

The struggle: Confusing messaging for their different audiences.The work: I collaborated with leadership and worked through the 7-part StoryBrand messaging framework.The result: Brand message guide and website copy to integrate different verticals and funnel traffic to the right service page.

The struggle: Over 1 year later, the project was incomplete and the project manager had left the company.The work: I managed lean team of 5+ marketers, tracking progress, checking in, and offering support to continue moving the needle forward.The result: Copy completed and delivered to web team in under 3 months.

Testimonials

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