Jesse Clasen
Marketing Leader
I’m a growth-driven product marketer with over 5 years of experience leading marketing from zero to launch, using digital-first and data-driven approaches in the healthcare industry. I’m most excited when building from the ground up—owning go-to-market strategies while balancing hands-on execution with a strategic, customer-focused vision.With nearly a decade of direct patient care experience, I leverage my understanding of the medical field, behavioral science, and best practices to drive meaningful engagement and measurable results. I have a bias for action—testing new ideas, failing fast, and pivoting quickly. I’m also passionate about leadership, emerging tech and AI, and building collaborative, high-performing teams.Key Competencies
*Develop and execute GTM strategy
*Conduct market and competitive research
*Craft messaging and product positioning
*Lead product and feature launches
*Drive sales enablement and adoption
*Align with product, sales, and ops teams
*Analyze performance data and ROI
*Cultivate stakeholder relationships
Career Timeline
Recommendations
Jesse is a marketing superstar! She and I worked together to define an event brand's value proposition, and I was immediately impressed by her leadership. When designing the strategy and roadmap, she was a thought leader and developed an effective campaign that resonated with the audience. During the project, we had to get input from various stakeholders, and Jesse has a remarkable talent for building strong, lasting relationships with internal and external teams.
Suzanne Olson, CCXP, CPXP
Chief Executive Officer at Brilliant Workplaces
Jesse is a dynamic, action-oriented leader who consistently sees the bigger picture, making her an invaluable asset to any team. A natural writer with deep marketing expertise, she approaches every project with thorough preparation and conviction, always eager to overdeliver—and her work reflects it. But what truly sets Jesse apart are her exceptional organizational skills and her love of learning. She thrives in complex, multi-dimensional roles and projects - diving in with enthusiasm and excelling at managing multiple moving parts.
Julia DePasquale
Julia Rose Consulting
portfolio
Website Copy & Content
InteCare
Credentialing & Enrollment Services
Newristics
Pharma Market Research Firm
InteCare
Credentialing & Enrollment Services
InteCare
Veteran Services
Newristics
Pharma Market Research Firm
Newristics
Pharma Market Research Firm
Email Copy
InteCare
Credentialing & Enrollment Services
InteCare
Credentialing & Enrollment Services
InteCare
Credentialing & Enrollment Services
Social Media Copy
Newristics
Pharma Market Research Firm
InteCare
Credentialing & Enrollment Services
InteCare
Credentialing & Enrollment Services
Case Studies, Infographics & Print
InteCare
Credentialing & Enrollment Services
InteCare
Credentialing & Enrollment Services
InteCare
Credentialing & Enrollment Services
Case studies
Healthcare Nonprofit
3 verticals with unrelated business activities
The struggle: Confusing messaging for their different audiences.The work: I collaborated with leadership and worked through the 7-part StoryBrand messaging framework.The result: Brand message guide and website copy to integrate different verticals and funnel traffic to the right service page.
Leading Pharma Market Research Firm
Led copywriting of large behavioral sciences e-learning platform
The struggle: Over 1 year later, the project was incomplete and the project manager had left the company.The work: I managed lean team of 5+ marketers, tracking progress, checking in, and offering support to continue moving the needle forward.The result: Copy completed and delivered to web team in under 3 months.
Recommendations
Jesse is an excellent resource for B.I.G. She is highly organized and self-directed. Since hiring Jesse, she has swooped in and tackled tasks from complex back-end administration to refreshing email templates to a complete rebranding strategy. It has been a relief knowing our back-end is taken care of and we have an exciting new brand strategy to roll out.
Tara Gilvar
Chief Executive Officer at B.I.G.
Jesse has been fantastic for us! She stepped in and began making changes to our messaging and within a matter of a week or two I was setting aside times for demo's and sending out proposals! Her energy and enthusiasm is contagious and it shows in her work. From our website to social media to working with us on the sales cycle it has all been incredible!
Kimberly Gray McDaniel, SC.D.
Chief Executive Officer at InteCare